🎙️ December 3–4  •  12 PM Central  •  Nashville, TN  •  Get Notified →
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The Sports Business Marathon

A continuous, live extension of the 52 Weeks of Hustle podcast — bringing together executives and industry professionals for 24 straight hours of conversations about the forces shaping sports and live events.

We'll explore private equity in live events, youth and college sports, the secondary ticketing market, artificial intelligence, international events, media rights, and more. It's everything audiences value about 52 Weeks of Hustle — insider perspectives, honest career stories, and practical industry insights — transformed into one nonstop live experience.

One day. 24 hours of content. The business of sports and live events, from every angle. It's 52 Weeks of Hustle on a scale we've never attempted before.

24 Hours of Live Content
1 Nonstop Live Event
∞ Industry Perspectives

24 Hours. Every Angle.

From private equity to artificial intelligence — we're tackling the topics that are reshaping the sports and live entertainment business right now.

💰

Private Equity in Live Events

How PE is reshaping ownership, operations, and the fan experience across sports and entertainment.

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Youth & College Sports

NIL, conference realignment, and the booming business of developing the next generation of athletes and fans.

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Secondary Ticketing Market

Dynamic pricing, resale platforms, and what the secondary market means for teams and fans.

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Artificial Intelligence

How AI is being used in ticketing, fan engagement, sponsorship valuation, and operations.

🌍

International Events

The global expansion of American sports leagues and what it takes to execute events on a world stage.

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Media Rights

Streaming, broadcast deals, and the fight for eyeballs in an increasingly fragmented media landscape.

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Leadership & Culture

Building winning teams, retaining top talent, and leading through constant change in sports business.

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Sales & Revenue

Sponsorship innovation, premium experiences, and the evolving playbook for driving revenue growth.

🎤

Career Stories

Honest, unfiltered conversations about building a career in the sports and live entertainment industry.

December 3–4, 2026

A live, uninterrupted 24-hour broadcast. Tune in for one session or stay for the whole thing.

DAY 1
Kick-Off — 12:00 PM Central December 3rd from Nashville, TN — doors open, broadcast begins
OVERNIGHT
The Grind — Through the Night Conversations continue nonstop — live, uncut, unslept
DAY 2
Final Stretch — 12:00 PM Central December 4th — 24 hours complete, final sessions and wrap-up
STREAM
Live Online — Tune In Anywhere Full details on how to watch coming soon — get notified below

Executives. Operators. Insiders.

Industry leaders from across sports and live entertainment joining for 24 hours of honest conversation. Speaker announcements coming soon.

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Speaker TBA

Announcement Coming Soon

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Speaker TBA

Announcement Coming Soon

🎙️

Speaker TBA

Announcement Coming Soon

🎙️

Speaker TBA

Announcement Coming Soon

Follow @52weeksofhustle for speaker announcements

Sponsors & Partners

Interested in sponsoring 24 Hours of Hustle? Reach a highly engaged audience of sports and live entertainment professionals for 24 uninterrupted hours.

Sponsorship Inquiries

Get Notified When We Go Live

Be the first to know about speaker announcements, schedule details, and how to tune in. Drop your info below — we'll be in touch.

Email Us to Get Notified